InSight is ExactTarget's largest monthly newsletter that is sent across the board to customers, prospects, and partners. I developed a new template that took into consideration the many challenges of email design and the subscriber experience. This template renders well across the board, including Outlook 2010 (yikes!).
Steps are being taken to optimize it further for mobile devices, although the touch-friendly buttons in the preheader are a start!
Connections is ExactTarget's annual user conference, one of the largest interactive marketing conferences in the nation. This year instead of using a generic template, I designed a custom template for Marketing to use for all of their email sends.
What does Facebook Messages mean for email? Well, thanks to this email I designed and coded for ExactTarget, you can find out...
Yes, you who has their images turned off – you can find out too. Hooray for emails that render well across multiple email clients!
ExactTarget was in need of a refresh on their microsite for the Subscribers, Fans and Followers series. The redesign allowed us to highlight each individual piece in the series as well as incorporate more social elements.
Welcome to my first portfolio website built in all Flash using Actionscript 3.0. I love the unique style this portfolio boasts and I'm pretty sure those all-nighters were worth it.
Oh yeah, did I mention I integrated XML data into this website as well to make updating easy and hassle-free?
Christ the King church hired me to design and execute all the necessary steps to give them a brand new website. After many meetings with staff and long hours spent researching current church website trends, a contemporary-yet-classic xHTML/CSS/Javascript design was approved to reflect the target audience of the church.
Faulkner Strategies, a political consulting/direct-mail/design firm, requested a Flash website to showcase their fun and creative side. I learned not only a great deal about Flash, Actionscript and XML, but also project management, meeting deadlines, and collaborating with other designers.
Usability was also a huge issue with this website due to its unique theme.
Happy anniversary! ExactTarget celebrated its 10th anniversary in December 2010. I helped design collateral surrounding the joyous occasion, including developing this logo for all of the branding.
I know this is from a long time ago, but this series still holds a special place in my heart. I developed a series of twelve images centered around signage in 2006. This isn't any ordinary AP Studio Art portfolio because in 2007 it was selected from over 30,000 submissions during 2006 to be permanently featured on CollegeBoard.com.
To view all twelve pieces, click here.
Every year Purdue Campus House distributes activity books to advertise events and schedules for the coming semesters. I was put in charge of finding imagery and laying out all the typograhy and graphics for this project. Because it involved so many people on staff and lots of copy, I learned a great deal about communication and project management, as well as the importance of meeting the printer deadline since this was a rush project.
Global Connect, a program at Purdue University designed to connect international students to locals, requested some promotional material about who they are and their annual trip to New York City.
Greyhouse Coffee & Supply Co. needed some fresh print material to market their coffees and teas. After meeting with staff and learning about the vision of Greyhouse, I developed two brochures that are distributed among tables at the shop and packaged in their gift boxes.
(I also got some free espresso on top of it. Woo!)
ExactTarget releases whitepapers on industry research centered around mobile, social media, and email marketing, among other things. For the release of "The Social Break-Up" I created a video promo to use for landing pages and social efforts.